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Workshop Business Model Canvas: Value Proposition by Paulien Strijland

27 augustus om 16:00 21:00

Workshop Business Model Canvas: Value Proposition by Paulien Strijland

On 27 August, the Brightlands Innovation Factory (BIF) in collaboration with Cube design museum will give a workshop focused on Value Proposition. The Value Proposition is an element of the Business Model and focuses on clearly understanding what problem you are solving for whom, and what makes you unique in doing so. We will take you through a set of exercises and at the end of the workshop you will have a value proposition canvas for your company or idea. This workshop is suitable for existing business owners, starting entrepreneurs, those thinking about entrepreneurship, and people in large companies who are working on a new product or business direction. It is important to have an idea or business to focus on during this workshop.

The workshop will be taught by Paulien Strijland, who spent many years in Silicon Valley driving product innovation at companies such as Apple and Yahoo. She now works with the Brightlands Innovation Factory to help companies and governments work in more iterative and creative ways, and to strengthen connections between the startup eco-system and the regional educational institutions. She will be supported by other experienced members form the BIF team.

Brightlands Innovation Factory is part of the Brightlands Chemelot Innovation Center. We bring innovation and entrepreneurship to the people with programs designed for entrepreneurs and students. Whether you are a startup or an SME, a professional or student, and are working on an innovative idea, at Brightlands Innovation Factory we have the know-how, experts and network to support you in realizing your goals.


  • 16:00-16:15 Welcome
  • 16:15-18:00 Workshop part 1
  • 18:00-18:30 Break + dinner
  • 18:30-21:00 Workshop part 2

Practical information

  • This workshop is being taught in English.
  • Dinner during the break is included in the ticket price.

Cube design museum

Museumplein 2
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